As we all know, Benelli is one of the famous and well-known motorcycle manufacturers and possesses the most profound and long-lasting history both in Italy and in the world. Besides, this company was established in 1911, and this motorcycle manufacturing company went through all kinds of the hardness and difficulties, but it never stoped manufacturing the motorcycles even if it went through the world wars and the Great Depression. Also, the Benelli company was also regarded as one of the youngest and motorcycle manufacturers in the world. After the Andrea Merloni took over the company in 1996, he promoted the very young images. The young spirit, the vitality as well as the passion and the youth were the main body which consisted of the images of this company, and this important point can be seen from the average age of the staff in this company, and Benelli has already brought the innovative spirit for the whole motorcycle manufacturing industries.
Furthermore, the new motorcycle products promoted and launched by the Benelli company have already produced huge and marvelous influences to the designing style of motorcycle industries in recent years. Also, from a large number of imitated scooter—the “491style” to motorcycle scooter—the “666 style”; from the “Open shed” scooter—the “Adiva” to the “Tornado 900 Tre”, a kind of sports motorcycle which was full of new innovation, and the innovative spirit and concept of the Benelli motorcycles can constantly simulate the interest of people, and we can see these concrete details and styles from lots of similar motorcycle models. Also, we can experience and see the innovative spirits as well as the manufacturing sprits from the functions and outer appearance of these motorcycles, in the meantime, we can also seen them from the procedures of developing and employing the young engineers and designers.
Moreover, the Benelli company still confirmed its own targets and goals after it promoted the new motorcycle—the “Naked” at present, and it also extended its product species and types. What’s more, it launched the highway racer—the “Coffee Knight / King of the Street Car”, and it also made the newly-produced motorcycle that still keep its functions and features.
In addition, we really hope that all the important information mentioned above can be useful and helpful to all of you.